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FAQs from Alton Towers
How much does it cost to visit Alton Towers?
Day tickets start from £29.75 per person when booked online in advance. Buying at the gate costs significantly more, so it's always worth booking ahead. Children under 90cm tall get in free, which is a handy saving for families with young children.
Is there a student discount at Alton Towers?
Yes. Students can get discounted theme park entry starting from £25.38 per person by verifying their student status through either Student Beans or UNiDAYS. Both services are free to join. UNiDAYS members can also save up to 20% on Short Breaks at Alton Towers Resort.
Can NHS workers and key workers get a discount at Alton Towers?
Yes. NHS staff and eligible key workers can access discounted Alton Towers tickets through the Blue Light Card portal. The discount amount can vary by season, so it's worth logging into the portal to check the current offer before booking.
What is the Twice the Fun deal at Alton Towers?
The Twice the Fun deal gives you entry to two Merlin theme parks for the price of one, with tickets from £29.75 per person. Alongside Alton Towers, you can choose free entry to Thorpe Park, LEGOLAND Windsor Resort, or Chessington World of Adventures, or use the second ticket to revisit Alton Towers. The offer is valid for visits until 25th September, so booking in advance is recommended.
What Merlin Annual Pass options are available for Alton Towers?
There are four pass options to choose from, depending on how often you plan to visit and which attractions you want access to:
- Alton Towers Annual Pass (£64/year): Alton Towers access only.
- Merlin Essential Pass (£99/year, was £139): 339 days' entry to 20+ UK attractions.
- Merlin Gold Pass (£189/year, was £239): 364 days' entry, free parking, and up to 20% off food and retail.
- Merlin Platinum Pass (£299/year): 364 days with no exclusion dates, four free Bring a Friend tickets, and free Fastrack per visit.
What is the 2nd Day Free Summer Sale?
When you book an Alton Towers Resort short break by 19th July 2026, you'll receive a second full day of theme park entry completely free. Packages start from £76.25 per person and the offer is valid for stays on selected dates up to 22nd October 2026. It applies to new bookings only and is subject to availability.
Can I cancel or amend my Alton Towers booking?
Yes, though the terms depend on whether you added cancellation protection at the time of booking.
Without cancellation protection:
- You can change your stay date up to 7 days before arrival.
- Cancellation more than 14 days before arrival: 25% fee.
- Cancellation 4 to 14 days before arrival: 50% fee.
- Cancellation less than 3 days before arrival: 100% fee.
- Cancellation within 24 hours of booking confirmation: no charge.
With cancellation protection:
- You can cancel up to 3 days before your stay and receive a full refund, minus the non-refundable protection charge.
- Cancelling within 3 days of arrival means you'll be charged the full booking cost.
All cancellations must be made by phone on 0330 236 8860 during opening hours. Email and voicemail requests won't be processed.
How do Alton Towers gift vouchers work?
Alton Towers gift vouchers are available for day tickets, short breaks, and annual passes. Short break vouchers are valid for one year from the date of purchase and work like cash at checkout. You can use them during sales and promotions too. Only one voucher can be used per transaction, and they can be used for full or partial payment. Any unused balance remains available until the expiry date. If you lose your voucher or need to check your balance, call 0330 236 8860.
Is there a Parent and Toddler pass available at Alton Towers?
Yes. The Parent and Toddler Pass is an online-exclusive ticket covering entry for one adult and one toddler, starting from £25.38 (was £29). It's designed for visits to CBeebies Land and other family-friendly areas. Please note this pass excludes weekends and school holidays.
Can I pay for a Merlin Annual Pass in instalments?
Yes. Klarna is available as a payment option when purchasing the Merlin Essential Pass, allowing you to spread the cost rather than paying everything upfront. The Essential Pass is currently priced at £99 per year (down from £139).
How to Save Money at Alton Towers Resort
Whether you're heading for a single day of thrills or planning a full short break, Alton Towers Resort offers a surprisingly wide range of ways to reduce what you spend. From advance booking discounts and seasonal sales to student deals, annual passes, and bundle packages, there's a saving strategy to suit almost every type of visitor. Here's a practical guide to making the most of your money.
How to Use an Alton Towers Discount Code
If you've found a valid alton towers discount code, here's how to apply it when booking online:
- Head to the Alton Towers website and choose your tickets, short break, or package.
- Add your selection to your basket and proceed to checkout.
- Look for the promotional or discount code field on the payment page.
- Enter your code carefully, making sure there are no extra spaces, and click apply.
- Check that the discount has been applied to your total before completing your purchase.
Keep in mind that most codes are single-use and can't be combined with other promotional offers unless the terms specifically allow it.
Book Online in Advance to Cut Ticket Costs
The simplest way to save at Alton Towers is to book your tickets online before you visit. Day tickets start from £29.75 per person when purchased in advance, which represents a saving of up to £38 per person compared to higher on-the-day prices. Children under 90cm tall get in completely free, so families with toddlers can make a significant saving just by planning ahead.
The two-day pass is also worth considering. Adding a second day costs just £12 extra, bringing the total to from £40.25 per person. That works out much cheaper per day than buying two separate single tickets.
Two Theme Parks for the Price of One
The Twice the Fun deal lets you visit two Merlin theme parks for the price of one, with online tickets starting from £29.75 per person. Alongside your Alton Towers visit, you can choose free entry to Thorpe Park, LEGOLAND Windsor Resort, or Chessington World of Adventures, or even revisit Alton Towers itself. This offer is available for visits until 25th September, so it's worth booking sooner rather than later to avoid missing out.
Summer Sale and Seasonal Savings
Alton Towers runs a Summer VAT savings promotion, with day tickets starting from £29.75 per person for visits between 25th June and 1st September 2026. If you're planning a short break, the 2nd Day Free Summer Sale is one of the most generous offers available right now. Book a resort stay by 19th July 2026 and you'll get a second full day of theme park entry completely free. Short break packages under this deal start from £76.25 per person (the standard short break price starts from £77 per person) and are valid for stays up to 22nd October 2026.
Student Discounts at Alton Towers
Students can access reduced theme park entry starting from £25.38 per person by verifying their student status through either Student Beans or UNiDAYS. Both platforms are free to join and the verification process is straightforward.
Student Beans
Sign up or log in to Student Beans, verify your student status, and you'll be able to access your exclusive discount to book your visit online. Show your ticket on arrival.
UNiDAYS
Log in or create a UNiDAYS account, confirm your student status, and access your Alton Towers discount via the website or app. Students registered with UNiDAYS can also receive up to 20% off Short Breaks at Alton Towers Resort, which is a useful saving if you're planning an overnight stay.
NHS and Blue Light Card Discounts
NHS staff and other eligible key workers can access discounted Alton Towers tickets through the Blue Light Card portal. If you hold a Blue Light Card, it's worth logging into the portal directly to check the current discount available, as rates can vary by season. This is a straightforward way for healthcare and emergency service workers to reduce the cost of a day out.
Merlin Annual Pass: Is It Worth It?
If you're planning to visit Alton Towers more than once, or want access to other UK attractions, a Merlin Annual Pass could be a smart long-term investment. Here's a quick overview of the current options:
- Alton Towers Annual Pass (£64 per year): Entry to Alton Towers Resort only. Pays for itself after just two visits.
- Merlin Essential Pass (£99 per year, was £139, saving £40): 339 days' entry to over 20 UK attractions including Alton Towers, LEGOLAND Windsor, Warwick Castle, and SEA LIFE centres. Available to pay with Klarna.
- Merlin Gold Pass (£189 per year, was £239, saving £50): 364 days' entry, free parking, and up to 20% off food, drinks, and retail at participating attractions. Renewal price is £179.
- Merlin Platinum Pass (£299 per year, renewal from £229): 364 days with no exclusion dates, four free Bring a Friend tickets per year, one free Fastrack per visit, and a free Coke Freestyle cup with refills.
Gold and Platinum pass holders also benefit from up to 20% off Alton Towers Resort Short Breaks and up to 20% off the Waterpark and Extraordinary Golf.
Save on Short Breaks and Overnight Packages
A standard short break at Alton Towers Resort includes overnight accommodation in a themed hotel, breakfast, Extraordinary Golf, and one day of theme park entry, starting from £77 per person. If you book by 19th July 2026, the 2nd Day Free Summer Sale brings that down to from £76.25 per person with a second day of theme park entry included free. The Stay, Splash and Play package, which adds waterpark entry and evening entertainment, starts from £42 per person. Midweek stays tend to offer the best value, with shorter queues and more relaxed pricing.
If you're a returning guest who stayed at an Alton Towers Resort hotel in 2023 or 2024, keep an eye on your inbox. Past guests have received exclusive rebooker discount codes worth £30 off a future stay.
Merlin Holiday Club: Extra Savings for Pass Holders
Annual pass holders can access additional savings through the Merlin Holiday Club, which offers up to 15% off overnight stays at Alton Towers Resort. It's a useful perk if you're already a pass holder and want to make the most of your membership beyond day visits. Santa Sleepover packages are also available with up to 15% off for eligible pass holders during the festive season.
Gift Vouchers for Alton Towers
Alton Towers offers gift vouchers for day tickets, short breaks, and annual passes, which makes them a thoughtful option if you're buying for someone else. Short break gift vouchers are valid for one year from the date of purchase and can be used like cash at checkout, including during sales and promotions. They can also be used for partial payment, with any remaining balance staying available until the expiry date. If you need help checking your balance or have a query about a voucher, the team is on hand to help.
Contact Alton Towers Resort
If you need help with a booking, want to make a change to your stay, or have a question about tickets or discounts, the Alton Towers team is available by phone or through their online help centre.
- Phone: 0330 236 8860
- Hours: Monday to Friday, 9am–7pm; Saturday and Sunday, 9am–5pm
- Help Centre: support.altontowers.com/hc/en-us
- Contact page: altontowers.com/plan-your-visit/help-centre/contact-us/