An Introduction to Ethical Fashion Brands

Best Ethical Fashion Brands Featured

Conscience-Friendly Fashion

When you imagine ethical fashion brands you’d be forgiven for thinking tie-dye t-shirts, hemp dresses and a tote with a semi funny slogan; well we’re here to tell you that ethical can also be stylish. When spending your cash on some new threads it’s great to know the story behind the brand. Knowing where your clothes come from, who is making them and the impact this is having on the world are all great things to know when it comes to making a conscious decision with a purchase. 

From shoes and accessories to clothing and swimwear we’ve hunted out the best ethical fashion brands that we could find to help you shop happy and feel good about your purchases.

Best for… Shoes


TOMS shoes offer a simple, yet effective, way of making an ethical choice when it comes to shopping. It all began with Blake Mycoskie, an American traveler, whose altruistic outlook of helping those in need has led to the creation of one of the most successful ethical brands out there, raising awareness for those in need through the ‘One for One’ movement.

For every pair of shoes purchased another pair is given to a child in need, I’m sure you’ll agree a worthy cause. Their range of shoes has extended from the initial Classic slip on, that you may be familiar with, to an array of footwear available for men, women and kids such as summer sandals, sleek sneakers even platform wedges.

This wonderful shoe brand has released a brand new range to celebrate their 10 year anniversary and it’s got the whole office ‘giving together’. According to TOMS they’re just getting started. In ten years they have managed to donate ‘over 60 million new pairs of shoes…provide over 335,000 weeks of safe water, and helping to support safe birth services for over 25,000 mothers.’ Not bad for a ten year old eh?!

 Best Ethical Fashion Brands - Toms

Best for… Clothing

H&M Conscious

Everyone’s favourite high street store are set to up the fashion stakes when it comes to ethical and sustainable fashion. Their CEO Karl-Johan Persson states ‘we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.’

Their fashion forward collection H&M Conscious does just that. Their commitments to work with responsible partners, and protecting human rights, makes the line one that is not only good for your wallet – as per H&Ms usual well-priced collections – but one that is better for people and the planet too.

 Best Ethical Fashion brands H&M Conscious

Best for… Glasses


And if we couldn’t love TOMS anymore they’ve realised that the movement they have created can help further. TOMS eyewear, in a similar vein to their shoewear, offers the opportunity to help those in need. Every eyewear purchase provides someone in need with a full eye exam as well as the treatment that is needed such as glasses, medical treatment or sight-saving surgery.

To date, TOMS have restored sight to over 400,000 people and what’s more, you certainly won’t be compromising style for a good cause; beautiful designs fill the range that wouldn’t be out of place in a high-end designer line. 

 Best Ethical Fashion Brands - Toms Eyewear

Best for.. Bags

Matt & Nat @ Zalando

Protecting nature is key to this vegan accessories brand. In conception MAT(T)ERIAL and NATURE was created as a brand that had one key ethos – no leather. Not only are they looking after nature, but they are also inspired by it; choosing to experiment, from this season to next, with innovative ways to remain sustainable and eco-friendly.

Their beautiful bags are made from various recycled products; from nylons and rubber to cardboard and cork. All their lining, since 2007, is made out of 100% plastic bottles. One thing’s for sure – a plastic bottle has never looked so good!

 Best Ethical Fashion Brands MattNat

Best for… Swimwear

Huit @ Figleaves

Established over 30 years ago, this super chic swimwear brand is loved by celebrities across the globe. From Kate Moss to Sienna Miller, all the big names have been spotted in their range and you can see why. Their selection of flattering styles from bikinis to swimsuits with leave you looking great pool-side whilst feeling happy.

Huit are committed to making sure their brand is one that is sustainable. Ensuring that their goods are transported by sea, rather than air, as well as making sure that all their suppliers are compliant with both local and national laws of product safety and welfare.

Best Ethical Fashion Brands Swimwear Hut

Have we missed out your favourite ethical fashion brand? Let us know below!

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