Ultimo has been a lingerie favourite since it launched back in 1996 by Michelle Mone. Her concept was to help women “look and feel their very best”. From the perfect fitting day piece to your party solution Ultimo is the perfect place for women and men to shop for fabulous lingerie – especially if you have an Ultimo discount code! The idea of Ultimo came after Michelle had an uncomfortable bra experience on an evening out. It was on that night she decided she would create her very own cleavage enhancing bra that was more comfortable than any other.
The rise to fame was due to the silicone gel that was used in the designs. Whilst keeping the look natural the addition of the silicone is both comfortable and can give you up to two sizes in cleavage. As an addition to the everyday and fashion pieces Ultimo now has shapewear, bridal, swimwear and much more to offer their women. So if you are after a little bit of lingerie luxury go online or visit in store with an Ultimo voucher code today! The award winning brand is often seen on high profile models and celebrities and was even the first lingerie brand from the UK to debut on the catwalk at New York fashion week.