The cinematic experience has evolved immensely over time. Nowadays, the industry is battling with significant changes in consumer behaviour and rival products to keep audiences entertained. Across the world different countries are experiencing a wide variety of changes.
In some markets cinema attendance figures are growing whilst others are in steady decline. Our infographic looks at the history of cinema, the current marketplace and what audiences can expect to experience in the digital landscape.
The infographic shows a highly diverse marketplace today as audiences in Western countries such as the US, Britain and Central European nations are experiencing falling attendances. Eastern European, Mediterranean and Asian markets are seeing growth as more people enjoy films there than ever before. There are many pull factors as 3D and IMAX cinemas start to open across the globe, enhancing the viewer experience.
Over time in fact cinematic experience has changed dramatically. The infographic highlights the evolution of sound technology, colour and filming capabilities. Whilst the actual filming of movies has improved the physical layouts of cinemas have changed as well to accommodate a different type of audience. Seats have become wider and in a 4DX experience they shake and bring the movie to life.
Over the last few years digital technology has really enhanced how people engage with the cinematic experience. Social media has played a huge role in engaging audiences before movies are even released with YouTube, Facebook and Twitter all being used to attract viewers. The latest Terminator film even invited audiences to engage the movie using an app whilst in the cinema itself, suggesting a future of audience participation.
The future of cinema looks diverse and highly entertaining, aimed at a wide range of audiences. Hot tub, outdoor, underground and roof top cinemas are becoming much more common. Using cinema to stream live sporting, comedy and musical events is also becoming more popular as cinemas look for new income streams. One thing is for sure, the whole concept of cinematic experience is forever improving.
European Audiovisual Observatory
The 2nd Screen
Time Out Beijing