With well over a century’s worth of fashion retail experience, Base is a brand of ambition and scope, dedicated to keeping the UK’s kids in style and on trend. Starting life in 1910 with a small shop in Canning Town, East London, Base Fashion has expanded and developed into what it is today; the UK’s leading supplier of designer kidswear for children of all ages. From shorts and shirts to shoes and skirts, Base Fashion has everything you need for your budding young fashionista.
Stocking all the best designer brands, including the likes of Levi’s, Ray Ban, Tommy Hilfiger, Gucci, Fendi, Guess, Armani, Calvin Klein and Lacoste, Base Fashion have left no stone unturned in their quest to keep the nation’s kids kitted out in the coolest clothing. Whatever you’re looking for, you can’t find fresher threads than Base Fashion. Plus, with free delivery and free returns, you can’t go wrong.
- Select your discount and copy the discount code if prompted.
- Follow the link to the Base Fashion website.
- Make your selections and go to your shopping bag.
- Paste your code into the ‘promo code’ box to see your savings applied.
- If no code required, discount is included in the final price!
Add your email to Base Fashion’s mailing list to receive exclusive designer deals as well as the latest seasonal releases.
Is there a Base Fashion near me?
Base Fashion host several high-street stores throughout the country. If you fancy trying your clothes before you buy or getting some advice on the latest trends, enter your address into the company's stores page to find out all the details about your local designer hub.
Where can I see Base Fashion reviews?
It's easy to see how others have enjoyed Base Fashion clothing, as they host their own reviews page highlighting some of the latest testimonials from their customers. If the dozens of entries on there aren't enough, you can click through to their dedicated TrustPilot page to see over 6,000 entries from over the years.
Are Base Fashion’s products all definitely authentic?
Base Fashion sources its goods directly from the brands themselves, so there’s no chance you’ll be buying a fake or a replica. Many products will even come with holographic identification labels, authentication certificates, or scannable QR codes.
Depending on what timeframe you're working with, you can order your kid's designer clothes to ship by any of the following ways:
- Standard delivery (2-5 working days): £3.50
- Next working day: £6
- Next working day before noon: £9
- Saturday and Sunday deliveries: £9
Whenever you have second thoughts about your purchase or require a different size, simply fill out the return form included in your package (contact customer service for a replacement if you've lost your original) and use the free returns label attached to send your item(s) back free of charge. Both standard and sale items must be returned in original, unworn condition to qualify for a refund or exchange. Sale items must be returned within 14 days of the date of delivery, while standard orders have this timeframe doubled to 28 days.
You can talk with a customer service rep over the during any of the following opening hours:
Monday-Friday: 9am - 5:30pm
Saturday: 9am - 4pm
To find out the opening hours of your local store, enter your address here.
When you'd like to chat with Base Fashion customer service, you can leave a message via their online contact form, live chat on their website or call them on 0208 551 3453.