The Early Black Friday Bird Catches the Worm...
24 November 2017It’s never too early. Black Friday, more so than ever, now officially starts at midnight.
Pre-6am traffic for Black Friday 2017 was up 300% on a typical day - sitting at 40% higher than Black Friday 2016.
- Midnight was the biggest spike, with twice as many shoppers (+103.95%) hitting the Vouchercloud website between midnight and 1am as last Black Friday - and 277% more than on a typical day.
- People also wake up earlier for Black Friday deals - traffic between 6am and 7am was up a massive 442% on a typical day.
- Shoppers tended to stay up later, too - traffic between 10pm and midnight was up 55% compared to Black Friday 2016.
Vouchercloud data has shown that more shoppers than ever stayed up late - and clocked in early - to get their Black Friday bargains, with traffic pre-6am up 40% on last Black Friday - and up a whopping 300% on a typical November day.
Traffic between 10pm and midnight on the Thursday was just as frantic, with 85% more shoppers checking in to catch the deals as they went live - and trying to catch deals early before popular items sell out on Black Friday.
With some retailers having struggled to meet with demand - as a result of some early GAME promo codes and Very discount codes, both sold out of the Nintendo Switch by half 8 on the morning of Black Friday - it seems like the early bird did catch the worm.
Vouchercloud's Black Friday page hosted a lot of Black Friday voucher codes of its own, but didn't quite see the same spike.
Black Friday 2016 Compared to Black Friday 2017
|
Black Friday 2016 Compared to Black Friday 2017 |
|
|
20:00 |
+84.13% |
|
21:00 |
+28.40% |
|
22:00 |
+49.02% |
|
23:00 |
+65.52% |
|
00:00 |
+103.95% |
|
01:00 |
+29.82% |
|
02:00 |
+43.68% |
|
03:00 |
+45.02% |
|
04:00 |
+34.63% |
|
05:00 |
+5.88% |
|
06:00 |
+20.29% |
Typical Day Compared to Black Friday 2017
|
Black Friday Traffic Compared to Typical Day |
|
|
20:00 |
+52.40% |
|
21:00 |
+58.80% |
|
22:00 |
+78.11% |
|
23:00 |
+98.52% |
|
00:00 |
+277.41% |
|
01:00 |
+264.90% |
|
02:00 |
+240.86% |
|
03:00 |
+222.12% |
|
04:00 |
+227.69% |
|
05:00 |
+353.57% |
|
06:00 |
+442.59% |
Data
Figures are calculated based on visitors to the Vouchercloud website pulled from Google Analytics, based on Black Friday 2016, Black Friday 2017, and a typical day across November 2017.
