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Black Friday Traffic pre-6am Up 40%

It’s never too early. Black Friday, more so than ever, now officially starts at midnight.

Pre-6am traffic for Black Friday 2017 was up 300% on a typical day - sitting at 40% higher than Black Friday 2016.


  • Midnight was the biggest spike, with twice as many shoppers (+103.95%) hitting the Vouchercloud website between midnight and 1am as last Black Friday - and 277% more than on a typical day.
     
  • People also wake up earlier for Black Friday deals - traffic between 6am and 7am was up a massive 442% on a typical day.
     
  • Shoppers tended to stay up later, too - traffic between 10pm and midnight was up 55% compared to Black Friday 2016.

Vouchercloud data has shown that more shoppers than ever stayed up late - and clocked in early - to get their Black Friday bargains, with traffic pre-6am up 40% on last Black Friday - and up a whopping 300% on a typical November day.

Traffic between 10pm and midnight on the Thursday was just as frantic, with 85% more shoppers checking in to catch the deals as they went live - and trying to catch deals early before popular items sell out on Black Friday.

With some retailers having struggled to meet with demand - as a result of some early GAME promo codes and Very discount codes, both sold out of the Nintendo Switch by half 8 on the morning of Black Friday - it seems like the early bird did catch the worm.

Vouchercloud's Black Friday page hosted a lot of Black Friday voucher codes of its own, but didn't quite see the same spike.


Black Friday 2016 Compared to Black Friday 2017

 

Black Friday 2016 Compared to Black Friday 2017

20:00

+84.13%

21:00

+28.40%

22:00

+49.02%

23:00

+65.52%

00:00

+103.95%

01:00

+29.82%

02:00

+43.68%

03:00

+45.02%

04:00

+34.63%

05:00

+5.88%

06:00

+20.29%


Typical Day Compared to Black Friday 2017

 

Black Friday Traffic Compared to Typical Day

20:00

+52.40%

21:00

+58.80%

22:00

+78.11%

23:00

+98.52%

00:00

+277.41%

01:00

+264.90%

02:00

+240.86%

03:00

+222.12%

04:00

+227.69%

05:00

+353.57%

06:00

+442.59%


Data

Figures are calculated based on visitors to the Vouchercloud website pulled from Google Analytics, based on Black Friday 2016, Black Friday 2017, and a typical day across November 2017.

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