Ends 9 January
Ends 9 January
Ends 9 January
Ends 9 January
Ends 31 October
Ends 31 October
Ends 31 October
Ends 31 October
FAQs from Purely Pets
Does Purely Pets offer a discount for new customers?
Yes. New customers can access a first-year discount when taking out a policy through certain comparison sites. The saving is applied automatically when you buy through an eligible channel, so it's worth checking which comparison sites qualify before you complete your quote.
Can I pay for my Purely Pets policy monthly?
Yes — all Purely Pets policies can be paid in monthly instalments via Direct Debit at 0% interest. You pay no more than the annual cost; it's simply spread across the year. Select the monthly payment option when you reach the payment stage of your quote.
What is the Purely Pets 14-day refund policy?
If you cancel your policy within 14 days of the start date and haven't made a claim, you'll receive a full 100% refund of your premium. Here's what you need to know:
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Cancel within 14 days of your start date with no claim made and you get 100% of your premium back
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After 14 days, a charge applies for the time you were insured
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If a claim has been made, the full premium remains due
Call 0330 102 5748 to cancel within the window.
What is the Joii app and is it included in my policy?
The Joii app gives you unlimited 24/7 vet video consultations, nurse clinics, and a pet symptom-checking tool. It's included as standard with every Purely Pets policy at no extra cost — just download the app and register with your policy details to get started.
What are Purely Pets Perks?
Purely Pets Perks is a programme for existing policyholders offering access to partner deals and discounts. The available offers vary over time. Log into the Manage My Policy portal to see what's currently available to you as a policyholder.
How many levels of cover does Purely Pets offer?
Purely Pets offers 15 different levels of Lifetime Cover for dogs and cats, designed to suit a range of budgets. Their Silver and Gold cover levels both hold a Defaqto 5 Star Rating, which is a useful benchmark when comparing policy tiers.
Is there an upper age limit for insuring my pet with Purely Pets?
No upper age limit applies to existing cover. Purely Pets will insure older pets provided they are at least 8 weeks old at the start of the policy, making them a practical option for owners of senior dogs or cats who may struggle to find cover elsewhere.
Can I insure multiple pets with Purely Pets?
Yes. Purely Pets allows you to insure multiple pets and link their policies together for easier management. Each pet's policy maintains its own individual benefit limits, so cover is calculated separately rather than shared across your animals.
How does Purely Pets deliver policy documents?
Policy documents are delivered digitally through the Manage My Policy portal rather than by post. This keeps things straightforward — you can access your documents, review your cover, and manage your policy online at any time.
How do I contact Purely Pets customer service?
You can reach the Purely Pets team by phone on 0330 102 5748. For policy management, document access, and general account queries, here are your options:
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Phone: 0330 102 5748 for direct support
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Online: the Manage My Policy portal is the quickest self-service route for account and document queries
Smart Ways to Save on Purely Pets Insurance
Purely Pets makes it straightforward to get quality Lifetime Cover for your dog or cat without overpaying. Between a first-year discount for new customers, interest-free monthly payments, and a generous cooling-off period, there are several practical ways to keep the cost of cover manageable.
On this vouchercloud page you'll find the best current Purely Pets deals rounded up in one place, including any active Purely Pets promo code offers worth knowing about.
How to Apply a Purely Pets Voucher Code at Checkout
Got a Purely Pets discount code? Here's how to make sure it's applied correctly when you take out a policy.
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Head to the Purely Pets website and get a quote for the level of Lifetime Cover that suits your pet.
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Work through the quote process until you reach the payment or summary screen.
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Look for a promotional code or voucher code field — it's typically displayed near the premium summary.
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Type your code carefully into the field labelled 'promo code' or 'voucher code' and confirm it.
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Check that the updated price reflects the saving before completing your cover.
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If the code isn't accepted, double-check the eligibility criteria. Some offers apply to new customers only, or require buying through a specific channel. Codes cannot typically be combined with other active promotions, so try removing any other applied offer first.
Save in Your First Year with the New Business Discount
New customers who take out a Purely Pets policy through certain comparison sites can access a first-year discount on their premium. It's one of the most direct ways to reduce the upfront cost of cover, particularly if you're shopping around before committing to a policy level.
The discount applies in year one, so it's worth factoring into your comparison when weighing up the 15 different levels of Lifetime Cover on offer.
Defaqto 5 Star Ratings
Not sure where to start with policy levels? Silver and Gold cover both carry a Defaqto 5 Star Rating, making them a strong benchmark when comparing your options. When you're getting quotes, check whether the comparison site you're using is one of the qualifying channels — the saving is applied automatically when you buy through an eligible route.
Get a Full Refund Within 14 Days of Starting Your Policy
Purely Pets offers a 14-Day Full Refund if you decide the policy isn't right for you. Cancel within 14 days of your start date without having made a claim, and you'll receive 100% of your premium back — no deductions, no admin fees. Think of it as a proper test drive for your pet's cover.
After 14 days, a charge applies for the time you were insured, and if a claim has been made the full premium remains due, so the sooner you act, the cleaner the exit.
If you do want to cancel within the window, contact Purely Pets directly on 0330 102 5748 to start the process.
Spread the Cost at 0% Interest with Monthly Instalments
Every Purely Pets policy can be paid monthly via Direct Debit at 0% interest. There's no premium for paying in instalments — you simply divide your annual cost across the year and pay nothing extra for the flexibility.
For households where a single annual payment would be a stretch, this makes maintaining Lifetime Cover considerably more practical. You get the same policy, the same benefits, and the same level of protection, just paid in a way that suits your budget.
When you reach the payment stage of your quote, select the monthly Direct Debit option to lock in the interest-free arrangement.
Free 24/7 Vet Video Consultations via the Joii App
Every Purely Pets policyholder gets unlimited access to qualified vets through the Joii app at no extra cost. It's like having a vet friend on call around the clock. The app offers 24/7 vet video consultations, plus nurse clinics and a symptom-checking tool, so you can get professional guidance at any hour without paying for an emergency appointment.
This is included as standard across all policy levels, not just the higher tiers. Given that out-of-hours vet visits can be expensive, having round-the-clock access to qualified advice through Joii nurse clinics is a genuinely useful benefit, especially for new pet owners.
Download the Joii app and register using your Purely Pets policy details to activate access.
Exclusive Partner Deals Through Purely Pets Perks
Existing policyholders can access Purely Pets Perks — a collection of partner deals and discounts available as part of your policy. The specific offers available through Perks vary, but it's worth logging into the Manage My Policy portal to see what's currently active.
This is a benefit that runs alongside your cover rather than reducing your premium directly, but for policyholders who make use of the partner deals, it adds genuine value over the course of the year.
Log into Manage My Policy to browse the current Purely Pets Perks available to you.
Get in Touch with Purely Pets
If you need help with your policy, a quote, or a Purely Pets offer code query, the customer service team is available by phone. You can also manage your policy, access documents, and review your cover digitally through the Manage My Policy portal.
Contact Options
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Phone: 0330 102 5748
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Online: Manage My Policy portal for document access, cover reviews, and general account queries