Women's Fashion Vouchers

Code
Save 33% Off on Orders at PrettyLittleThing

Ends 30 July

Ends on 30 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
Big Summer Savings Up to 30% | Very Promo

Ends 10 August

Ends on 10 August 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
40% off Selected Orders at PrettyLittleThing

Ends 30 July

Ends on 30 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
Enjoy 10% Off Student Discount with PrettyLittleThing Discount

Ends 30 September

Ends on 30 September 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Up to 60% off plus Extra 10% off Orders at PrettyLittleThing

Ends 14 August

Ends on 14 August 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
10% Off Orders at Club L London

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Spend £50 and Enjoy 20% Off with Matalan Promo Code

Ends 20 July

Ends on 20 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Exclusive  Get 20% Off Plus Free Delivery with our Klass Discount Code

Ends 27 July

Ends on 27 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Up to 70% Off + Extra 20% Off First App Orders | ASOS Discount Code

Ends 31 July

Ends on 31 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
Get 15% Off First Orders with Newsletter Sign-ups at ME+EM

Ends 28 November

Ends on 28 November 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
20% off Selected Orders at Hotter Shoes

Ends 28 July

Ends on 28 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Free Next Day Delivery on Selected Orders at Kaleidoscope

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Save 10% Off on First Sportswear and Footwear Orders at JD Sports

Ends 1 September

Ends on 1 September 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
Get 40% Off in the Sale | Nike Discount

Ends 30 September

Ends on 30 September 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
33% Off Selected T-shirts | UNIQLO Discount

Ends 29 July

Ends on 29 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Get 10% Off Selected Orders at Yours Clothing

Ends 25 July

Ends on 25 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Up to 60% Off Everything + Extra 5% Off* *Excl Beauty

Ends 20 July

Ends on 20 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
  • Onsite
Code
25% off Selected Orders at Hotter Shoes

Ends 30 July

Ends on 30 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Get 15% Off First Orders with Klass Promo Code

Ends 30 September

Ends on 30 September 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
25% Off with Birthday Discount for Members | Nike Discount Code

Ends 30 September

Ends on 30 September 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
35% Off Orders | Karen Millen Promo Code

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
25% off Orders Over £65 at Matalan

Ends 16 August

Ends on 16 August 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Code
Extra 15% off Orders at boohoo

Ends 29 July

Ends on 29 July 2025

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Deal
Save Up to 50% Off Selected Items in the Club L London Sale

Valid every day

Terms and Conditions
  • Cannot be used in conjunction with any other offer
  • One per person
  • For full Terms & Conditions please see website
  • Available whilst stocks last
  • All brands reserve the right to remove any offer without giving prior notice
Show More +

The Biggest UK Fashion Brands on Social Media

Having active, attractive and engaging social media profiles is no longer a bonus in most industries - it's essential. That goes double for fashion brands, where beautiful imagery is everything and competition is fierce.

We wanted to take a look at which UK fashion brands have nailed it when it comes to generating a large following, looking across a range of social media platforms - Facebook, Twitter, Instagram and Pinterest - to see who is truly leading the charge in the social media stakes.

We looked at 70 of the UK's biggest fashion brands - so some of the big names like H&M (Swedish) and Zara (Spain) didn't make the cut - and ranked them by their total social following. Some of the big names were ever present, but there were some surprises in there too - you can see the top 30 in the table below.


Fashion Social Media BannerBest UK Fashion Brands on Social Media

Fashion Brands on Social Media - The Data

Our data offers insight into all 70 brands included in our research, and reveals some very interesting facts about the state of fashion brands on social media (data correct as of 22nd-23rd June).

Topshop rolling in in first place - despite Topman having its own range of social media profiles - spoke to the benefit of having a brand with a little legacy, with ASOS falling back into a perhaps surprising second place. British High Street staples Dorothy Perkins, Primark and Marks & Spencer completed the top five, beating out some of the newer and trendier brands like Boohoo, Missguided and PrettyLittleThing (despite their far younger target and social-savvy customer bases).

Brands that missed out on the top 30 altogether included ASDA George, Burton, Simply Be - and even the likes of Matalan, Monsoon and Warehouse.


The biggest fashion brands on social media tend to be big because of Instagram, with huge inconsistencies between the number of followers among the most social brands and those further down the table. This is despite the average fashion-led Facebook account having more followers than Instagram, particularly across the top 30 brands:

Average Number of Facebook Followers (Top 30) 2,338,658 Average Number of Facebook Followers 1,125,436
Average Number of Twitter Followers (Top 30) 250,273 Average Number of Twitter Followers 124,946
Average Number of Instagram Followers (Top 30) 1,195,203 Average Number of Instagram Followers 551,030
Average Number of Pinterest Followers (Top 30) 52,118 Average Number of Pinterest Followers 24,412

Topshop and ASOS sweep to the front of the pack because of their comparatively huge Instagram followings - 8,900,000 and 6,200,000 respectively. Dorothy Perkins falls into third despite being utterly dominant on Facebook, with well over double the numbers of followers of any other UK fashion brand.

Twitter, perhaps surprisingly, lingered a long way behind Instagram and Facebook in terms of the average number of followers, though Pinterest performed far worse. This perhaps speaks to the difficulty brands face in using Pinterest for marketing, alongside the struggle Pinterest has faced while trying to commercialise its offering - even in an image-heavy industry like fashion.

The lack of concern over Pinterest is also shown in the number of verified profiles - though the infamous Twitter blue tick is not given out too generously, either:

Facebook Verified? (Top 30) 26 (87%) Facebook Verified? (Full 70) 41 (59%)
Facebook Blue Tick? (Top 30) 26 (87%) Facebook Blue Tick? (Full 70) 36 (51%)
Twitter Verified? (Top 30) 24 (80%) Twitter Verified? (Full 70) 48 (69%)
Instagram Verified? (Top 30) 29 (97%) Instagram Verified? (Full 70) 47 (68%)
Pinterest Verified? (Top 30) 14 (52%) Pinterest Verified? (Full 70) 14 (22%)

Only 14 of the top 70 UK fashion brands on social media have a verified Pinterest account, all of which were in the top 30; in fact, there were 6 brands that didn't have a Pinterest account at all.

The Facebook verification system - with grey ticks and, eventually, blue ticks - also provided some interesting data. Blue ticks are only given to 'eligible brands, media organizations and public figures', and five of the brands outside the top 30 apparently haven't made the cut yet (the largest of which is probably Debenhams).


One thing that we couldn't investigate was the number of fake followers across the brands we looked at - something that's obviously quite influential when it comes to the raw total number of followers.

A very quick check using some free tools gives a figure off 88% real followers for the likes of @Topshop on Twitter, for example - a very good figure for an account with that many followers (all accounts will naturally draw fake followers, after all).

Instagram especially may be prone to inflated follower numbers, and research into the number of fake followers could be quite interesting.


Data

Data was collected between the 21st and 22nd June.

For the final table, follower numbers were rounded to the nearest 1,000 - as this is the top-level data given for Facebook and Instagram accounts where you are not the account owner.


More great brands

We'd recommend checking out our

Roman Originals discount codes to find some great fashion deals.

Save on the go with the award winning vouchercloud app Download our free app today! 10 million people can't be wrong

Discover vouchercloud apps
Scroll to top