Amazon Black Friday deals 2021: when it starts, and the early deals available right now

Amazon and Black Friday go together like Brits and complaining about the weather. It’s the perfect pairing! Amazon is expected to begin its Black Friday discounts early for 2021, just like in previous years—and we’ve already spotted some early Black Friday-worthy prices!

When does the Amazon Black Friday sale start for 2021?

Black Friday officially starts on 26 November 2021, but Amazon is set to launch its Cyber sale early this year. The discounts have already started across the pond, with Amazon US launching “Black Friday-worthy deals” from the beginning of October. Based on previous years, the Amazon UK Black Friday offers will start from 1 November, and last all month long!

Are Amazon Black Friday deals better than Prime Day?

It depends on what's on your wishlist! Prime Day is best for Amazon-own products like Kindles, Fire Sticks and Echo Dots. The Amazon Black Friday sale covers a wider range of products, with the biggest discounts on kitchen appliances, headphones and hoovers. Amazon’s Black Friday offers are your best bet for markdowns on Apple, Dyson and Gtech.

Does Amazon do Cyber Monday?

Yes! Amazon offers a whole bunch of lightning and flash sales throughout the Black Friday period, with special discounts reserved for Cyber Monday. Last year, we bagged 52% off the Amazon Echo Dot on Cyber Monday, so it’s worth waiting around for.

What’s the best way to get a Black Friday 2021 deal?

If you’re looking to snap up an Amazon Black Friday discount this year, make sure you’ve signed up for Amazon Prime—now’s a good chance to bag a free trial, if you haven’t already got an account. Amazon Prime members usually get access to exclusive Black Friday offers and lightning deals before anyone else!

The best Amazon Black Friday offers from last year

The 2020 Black Friday sale was Amazon’s biggest yet, starting three weeks early and dropping prices by up to 75%. These were some of the best deals we rounded up:

  • 72% off Oral-B SmartSeries electric toothbrush

  • 52% off the Amazon Echo Dot
  • 50% off the Remington D3198 hairdryer
  • 36% off the Fire TV Cube

Some of the bestsellers from Amazon’s 2020 Black Friday sale included Amazon smart plugs, Apple AirPods and Philips Hue bulbs.

The Amazon Early Black Friday sale 2021: What’s on sale (and what will be discounted next)

Echo Show Black Friday deal

40% off: Amazon Echo Show 8

Add Alexa to your bedside table with the Echo Show 8—you can manage your smart home devices, make vide calls, stream music and plan your day with this all singing, all dancing smart display.

The Echo Show is the perfect combo of practical and fun—you can also watch TV programmes, films and music videos from Prime Video, Netflix and more.


Echo Dot Black Friday bundle

39% off: Amazon Echo Dot bundle

Okay, we did say that Amazon Prime Day is best for Amazon’s own products—but Amazon has already slashed the price of this 3rd gen Echo Dot speaker and Ring doorbell bundle by nearly 40% in the early Black Friday sale.

The Echo Dot speaker boasts Alexa voice control, hands-free calling and access to Apple Music, Amazon Music and Spotify. The Amazon Ring doorbell features a 1080p HD screen, two-way talk and advanced motion detection.

Electric toothbrush black friday deals

61% off: Oral-B Pro twin pack

Black Friday is the best time of year to upgrade your electric toothbrush, and Amazon has also slashed the price of this Oral-B Pro twin pack—up your couples dental game, or save one for yourself and give the other as a Christmas gift.
Oral B is one of the world's most trusted dental brands. and with a smart pressure sensor, inbuilt timer and extra-long battery life, this practical Black Friday buy will have you smiling long past Cyber Monday!


Amazon Apple Black Friday deals. Apple will be offering free gift vouchers with selected purchases for Black Friday 2021, but you can bag a true blue discount by shopping at Amazon. If previous years are anything to go by, we’re expecting up to 30% off Airpods, 20% off Apple Watches and 15% off Macbooks in 2021. Get in quick though—these discounts usually only last a day or two!

Amazon Black Friday TV deals. Last year, we scored 50% off selected Samsung TVs in the Amazon Black Friday sale—so we’re pretty excited to see what’s on offer for 2021! It’s worth waiting ‘til Cyber Monday for TV discounts, where Amazon is competing with other tech giants like Currys and AO to move the last of its sale stock. Our Samsung TV guide has some of the best deals available right now.

Amazon Black Friday Kindle & Tablet deals. Tech-savvy shoppers will have their eyes peeled for discounts on the Paperwhite Kindle or Fire Tablet this Black Friday—we predict savings of up to 40% for this year, based on previous Prime Day and Cyber Month offers.

How to get the best Amazon deals this Black Friday (and beyond)

1. Sign up for Amazon Prime in advance.

Prime members get first dibs on the best Black Friday offers, including Amazon’s ‘Lightning Deals’. You can sign up for a 30-day free trial if you haven’t had an account before, which will grant you all the same perks as a paying member.

2. Or sign up for Prime Student, if you’re eligible.

Students can get a free six-month trial to bag Black Friday discounts. After this, it’s only £3.99 per month for all of the perks of a regular Prime account. You’ll get special student offers and discounts too—score!

3. Add items to your watchlist before the sales start.

Start working on your wishlist in advance to streamline your shop when the discounts hit.

4. Turn on notifications so you don’t miss out.

If you’ve got the Amazon app, you can turn on notifications for “Your Watched & Wishlisted Deals”. This is a must for bagging those Lightning Deals before they get snapped up.

5. Select 'No-rush delivery' to bag account credit.

If you can bear waiting an extra day or two for your delivery, opt for the 'No-rush' option—you'll be rewarded with a discount or account credit to use on future orders. Score!

6. Check the prices before you buy.

Amazon’s prices fluctuate a lot more than other retailers, so it can be tricky to spot a true ‘discount’. It’s worth checking in with other retailers before you hit the ‘buy now’ button, and using a tool like Pricerunner to compare the average RRP to the Black Friday price.

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