The Cinematic Experience
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The Cinematic Experience

02 September 2016

The cinematic experience has evolved immensely over time.

Nowadays, the industry is battling with significant changes in consumer behaviour and rival products - streaming services and video streaming services included - to keep audiences entertained. It isn't just the case in the UK and US either; across the world different countries are experiencing a wide variety of changes.

Cinema attendance figures are even still growing in certain markets, in among the climate of steady decline. Our infographic looks at the history of cinema, the current marketplace and what audiences can expect to experience in the digital landscape.

The infographic shows a highly diverse marketplace today, as audiences in countries such as the US and Britain - and all across central Europe - are experiencing falling attendances. Eastern European, Mediterranean and Asian markets are seeing growth however, as more people enjoy films there than ever before. There are also many new pull factors, such as 3D cinema like Vue and Odeon as well as IMAX cinemas, enhancing the viewer experience and attracting some new audiences.

The cinematic experience has also changed dramatically over time. The infographic highlights the evolution of sound technology, colour and filming capabilities, alongside the improvements in the actual filming of movies. Cinemas themselves have even improved, as seats have become wider and in a 4DX experience they can even shake and bring the movie to life.

Over the last few years, digital technology has really enhanced how people engage with the cinematic experience. Social media has played a huge role in engaging audiences before movies are even released, with YouTube, Facebook and Twitter all being used to attract viewers. The latest Terminator film even invited audiences to engage the movie using an app whilst in the cinema itself, suggesting a future of audience participation.

The future of cinema looks diverse and highly entertaining too, aimed at bringing back a wide range of audiences. Hot tub, outdoor, underground and roof top cinemas are becoming much more common, and using cinemas to stream live sporting, comedy and musical events is also becoming more popular as cinemas look for new income streams.

One thing is for sure, the whole concept of cinematic experience is forever improving in among an industry in turmoil - and the future is uncertain!



Global Box Office Revenue

Value of the Film Industry in India

Number of 3D Cinema Screens Worldwide

Global Cinema Advertising

Cinema UK

International Box Office Comparison

UK Cinema Admissions

Stephen Follows

The Rise and Rise of China's Film Business

Box Office Drops 5% in 2014 - what's behind the fall?

Theatre Admissions


We Played the In-Theater Terminator Genisys Game, and Actually Enjoyed it


The Virgins Guide to Rocky Horror

Creature Shop

The Great Chocolate Factory Mystery

The 2nd Screen

Creating an Interactive Experience in the Movie Theatre

XCube Games

Mobile Games for Movies

Screen Rant

Hunger Games Poster Puzzle

Hollywood Reporter

'Hunger Games' Third-Best Opening Weekend of All Time

IMAX Launch Laser Projection Technology


CineAsia Interactivity Report


Avengers Box Office



Stanford Business

Why does Movie Popcorn Cost so Much?


The Popcorn Palace Economy

White Hutchinson

Movie Attendance Continues its 12 Year Decline


Corporate Pages

The Economist

Laser Illuminated Cinema Projectors Promise Brighter and More Realistic Images

Meme Burn

Tech Innovations that Changed the Film Industry Through the Ages


IMAX Technical Fact Sheet


How Vitality Works

Rooftop Cinema

About Rooftop Cinema



India Times

11 Stunning Movie Theatres from around the World

Screen Daily

Chain of Events

BBC News

Pop-up Underground Cinema to Mark 24-hour Tube Opening

Why Orange Wednesday Cinema Deals are Ending

Digital Trends

We Saw the Movie Theatre of the Future

Movie Ticket Prices

Business Time

Why Hollywood Loves IMAX More Than 3-D

Slide Share

Vitality and Vitality Plus

Time Out Beijing

The Film Industry is on the Precipice of a Fundamental Shift


Forget 3D - 4D is the Future of Cinema and Here's Why

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