The Freddo (and Mars, and Beano) Index
Food & Drink

The Freddo (and Mars, and Beano) Index

02 September 2016

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Long gone are the days when you could step into your local shop with £1 and walk out with enough sugar to last a week.

We're living in a world where tearful millennials and Gen Z are forking over notes for childhood treats that would, once upon a time, have barely made a dent in your pocket money (and that's without even mentioning Freddo prices).

The world around us is changing.

That's why vouchercloud decided to see just how much has changed since 2000, comparing prices of some of the old-school favourites from back in the day with today - and what the price of a Freddo should be, according to inflation.

“Things aren't that bad”, I hear you say. “We're just being nostalgic”, you cry.

Well, you're wrong. You're wrong and you should feel bad.

The Price of a Freddo - 2018

The unthinkable has happened. People, we may have changed the world.

... a little.

In March 2018 - as of March 8th - Freddo prices dropped for the first time, falling back to 25p - a price first reached in 2014.

Although this price is still a long way above the price according to inflation since 2000, it's a start.

The Price of Freddos - Freddo Index
A Freddo will now cost a more manageable 36p by the year 2030, having risen 4.36% per year.

2000 2005 2010 2015 2020 2025 2030
Freddo Price 10p 10p 17p 25p 27p 31p 36p
Freddo Price (with inflation) 10p 11p 13p 15p 17p 18p 20p

The Price of a Freddo - 2017

British people are known around the world for that one timeless question; a question that defines us; the question that determines the state of our once great nation:

“How Much is a Freddo?”

The Freddo Index

As of May 2017, Freddo prices are shockingly jumping to 30p - even earlier than we predicted.

With Freddo prices not expected to hit 30p until after 2020 - even by the history of flagrant above-inflation prices rises - this is bad news.

This means that the new 2030 prediction sits at a monstrous 53p.

2000 2005 2010 2015 2020 2025 2030
Freddo Price 10p 10p 17p 25p 35p 44p 53p
Freddo Price (with inflation) 10p 11p 13p 15p 17p 18p 20p

If the price of a Freddo had increased alongside inflation, it would cost just 15p today - and still weigh the original 20g, instead of the measly 18g version we ‘enjoy’ today.

… but be thankful you aren't Australian:

  1. In 2013, an Aussie Freddo reduced in weight from 20g > 15g.
  2. In 2015, the weight of a Freddo reduced further, from 15g > 12g.

This means that if we were subjected to the same terrible Freddo treatment as our brothers on the other side of the world, you'd be being charged 45p for the equivalent weight - and the price would reach the equivalent of 80p in 2030.


The Freddo Index - The State of the British Economy since 2000

The Freddo Index

Some of the staples of our childhood are being ruined before our eyes - and ruined well ahead of the rate of inflation.

The cornershop-staple that was the Beano comic has skyrocketed in price well ahead of anything else, but the iconic Freddo isn't far behind. The cost of a cinema ticket and a Mars Bar have also shot up well ahead of the rate of inflation, but there's a reason that the Economist picked out a Big Mac to create an Economic Index around - it has remained remarkably consistent with the rate of inflation for the last 15 years.

That said, if things carry on like this, we'll need to take out a loan next time we want to sneak some snacks into the cinema.

And yes, for your reference, the last time Freddos were 10p was in 2006.

(As of May 2017, a Freddo sits at +200% in just 17 years).

The Price of a Mars Bar

It's fairly bad news across the world of chocolate as a whole. In fact, taking the weight change into account, your favourite nougat, caramel and chocolate treat has sky-rocketed even quicker than our amphibious friend.

Long story short, the price of a Mars Bar is fairly depressing:

Mars Bar Index

If the price of a Mars Bar had remained consistent with inflation, we'd be sitting at a fairly bitesize 44p.

Instead, we're left with a 60p bill (87p come 2030) on a bar that's also notoriously shrunk over the years.

Weight of a Mars Bar

  1. In 2002, the weight of a Mars Bar reduced from 65g > 62.5g.
  2. Then, in 2008, the size of a Mars Bar fell further, dropping from 62.5g > 59g.
  3. Then, the final straw - in 2013, the Mars Bar shrunk from 58g > 51g.

Again, that means that if a Mars Bar was still the same healthy 65g bar that we fondly remember, we'd be paying 76p. In 2030, at the same rate, you'd be paying £1.18 for the same amount of chocolate.


2000 2005 2010 2015 2020 2025 2030
Mars Bar Price 29p 32p 43p 57p 68p 77p 87p
Mars Bar Price (at original weight) 29p 33p 47p 73p 88p £1.00 £1.18
Mars Bar Price (with inflation) 29p 33p 38p 44p 48p 52p 58p

The Price of a Beano Comic

What was a childhood cornershop trip without the cheeky purchase of a comic, too?

Though some of us were more into football, music or those weird girly magazines, let's not pretend any of us were Dandy readers - we were Beano readers, and one of the last generations to truly appreciate the age of the comic.

But, just like most other print media, things changed. The Internet happened.

A double-whammy of above-inflation price increases and stuttering sales has led us to the most staggering jump of anything we tracked - take a gander at the cost of a Beano Comic:

The Beano Index

Awwwhh, that's depressing. The Bash Street Kids would be kicking off.

Through a combination of covering their costs and ever-rising prices in similar products, the price of a Beano Comic has shot up to £2.50 this year, compared to a gentle 52p in 2000.

The inflation-appropriate price of 79p makes for equally saddening reading, too. In fact, the price of a Beano Comic, inflation adjusted, should only just be hitting the £1 mark in 2028 - while the price increase over the last 15 years suggests it'll actually be closer to £4.

At least, compared to everything else on here, you're likely getting a better product than you used to (and you can get 13 issues for £17 if you subscribe).

2000 2005 2010 2015 2020 2025 2030
Beano Comic Price 52p 80p £1.35 £2.20 £2.98 £3.57 £4.16
Beano Comic Price (With Inflation) 52p 59p 68p 79p 86p 95.00 £1.03

The Price of a Cinema Ticket

Orange Wednesdays and Meerkat Movies can only do so much.

Once upon a time, the cinema used to be something you didn't have to plan an entire weekend's budget around - with adult prices not too long ago sitting just below a fiver, kids were welcomed with something even cheaper.

… at least popcorn was always expensive.

The Cinema Ticket Index

After the gruesome shock of Freddogate and Marsgate, this doesn't look quite as bad.

However, considering we weren't paying above a fiver until 2005, the fact that we're set to be paying almost £13 to see the latest release in 2030 is fairly appalling. This data doesn't even take into account the premium for 3D movies, and the occasional extra cost you have to pay for the biggest releases.

… that's right. Some cinemas charge you extra for seeing the biggest movies of the year.

Even the inflation-adjusted £8.75 in 2030 would be an annoying amount to pay if ‘Mission Impossible 14’ comes with a premium for 3D. Don't forget to check Odeon and Vue for cinema savings!

2000 2005 2010 2015 2020 2025 2030
Adult Cinema Ticket Price £4.40 £6.39 £8.07 £9.32 £10.52 £11.75 £12.97
Adult Cinema Ticket Price (With Inflation) £4.40 £4.96 £5.78 £6.69 £7.30 £8.02 £8.75

The Price of a Big Mac

The Economist were onto a winner, weren't they?

Way back in 1986, Sam Woodall decided to portray the Purchasing Price Index (PPP) and compare exchange rates around the world using the McDonald's Big Mac - one of few consumer items that transcends the world.

Although this is not an exact science - well, exact economics - by any stretch of the imagination, the price of a Big Mac is apparently a fantastic indicator of the rate of inflation across the UK over the last 15 years.

The Big Mac Index

In 2007, the gap between the actual price of a Big Mac in the UK (£1.94) and the equivalent price predicted by inflation since 2000 (£2.31) reached its biggest disparity - 37p.

On the whole though, it's been remarkably close to the appropriate figure - 1p difference this year, in fact - and is a great example of how big business doesn't have to rip us off for our fast-food staples and nostalgic endeavours.

… who'd have thought we'd be saying that about McDonalds?

In 2030, a Big Mac might end up costing £3.68 - 10p below the predicted inflation figure.

2000 2005 2010 2015 2020 2025 2030
Big Mac Price £1.90 £1.88 £2.29 £2.89 £3.12 £3.40 £3.68
Big Mac Price (With Inflation) £1.90 £2.14 £2.50 £2.89 £3.15 £3.46 £3.78

Notes about the Data

Vouchercloud endeavoured to find the average price of each product across the UK for every year since 2000, and track the rises and falls in price appropriately.

Where possible, we've gone with the RRP - yes, we've seen the pictures of shops selling 65p Freddos and we're just as appalled as you are.

Regional differences also have a big influence on price, and some prices may not be 100% accurate - we've used unequivocally correct sources where possible, along with some case studies and news articles from appropriate years - if there are any amends that you can back up with evidence, we'd be happy to hear them.

Full data for each year individually is available upon request.

Inflation figures are based off the accurate historical data, and predictions for the future are based on a static rise of inflation based on the average rate over the last 16 years (around 3.9%).

If you need to do some investigating yourself, head to our supermarket vouchers and cinema vouchers pages.



People get so angry about this that it's hard *not* to find the information. Weight changes (similar for Mars) are consistently well recorded and, outside of the huge local store inflations, the RRP is accurate.

For reference, the British Freddo actually started, in 2007, at 17g. It grew, believe it or not, to 20g in 2007. and then shrunk back to the current 18g version in 2011.

Mars Bar

There were a couple of dates handily filled in by some old news sources - AOL and BBC included - but we've filled in some of the gaps with first-hand experience and insider knowledge.


For the Beano, we literally looked at historical front covers of the Beano to derive the price - don't let us hear you say we didn't put the work in. The Wikipedia page and Beano Forums helped fill in some gaps.


Cinema ticket calculations are based on the recorded average ticket price (courtesy of CinemaUK), which were then transformed into the “average adult price” using a formula derived from StephenFollows’ post (roughly x1.36, using the average of an ‘off-peak’ and ‘peak’ ticket price).

Big Mac

The classic Big Mac Index, courtesy of the Economist, was the saviour here. We gathered the historical data from

2000 2005 2010 2015 2020 2025 2030
Freddo Price 10p 10p 17p 25p 35p 44p 53p
Freddo Price (with inflation) 10p 11p 13p 15p 17p 18p 20p
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