£1 Easter Eggs are the Best Value for Money Chocolate Around - even before Easter...

You should probably stop shelling out on anything but £1 Easter eggs for your chocolate fix. New supermarket data has shown that, not only are £1 ‘medium’ eggs better value for money than normal chocolate bars in the build up to Easter, but they’re also better value than the common 3 for £10 deals on larger eggs.

In fact, as a complete contrast to just about anything else you can buy in the supermarket, Easter eggs actually become worse value for money as you buy the bigger sizes.

The research, collated by money-saving brand Vouchercloud, has revealed that the classic £1 ‘medium’ Easter egg - popular among a huge variety of both Cadbury and Nestle brands - cost between 71p and 82p per 100g.

Even compared to the typical three for £10 deal on ‘large’ Easter Eggs seen across the supermarkets - normally priced at £4 each - a price per 100g of £1.19 shows a stark contrast in value for money (which increase to £1.42 if bought at their typical £4 price tag).


Product (Best Value Available)



Price per 100g


2 Medium Easter Eggs for £2





Medium Easter Egg (KitKat Chunky)





Medium Easter Egg (Mini Eggs)





Medium Easter Egg (Mars)





Medium Easter Egg (KitKat Chunky)





3 Large Eggs for £10





Cadbury Double Decker Bar





Freddo Bar





Large Easter Egg (Twirl)





Extra Large Easter Egg (Dairy Milk)





Extra Large Easter Egg (Dairy Milk)




(Data included the heaviest Easter egg package available where possible to show the best possible value for money - 3 for £10 and 4 for 2 deals averaged three/four heavier packages)

The prices are even a bargain compared to typical chocolate bars, with a Double Decker bar - at its typical 65p RRP - costs £1.19 per 100g, the same as a large Easter egg in terms of value for money.

A Freddo rocks in at £1.39 per 100g - though that’s still better value for money than the bigger eggs available on the market, which sit at a stressful £1.81 and £1.94 per 100g.

However, Tesco in February 2018 officially won the day. Their buy two, get two free deal on ‘medium’ eggs - priced at £1.50 individually - came in at 58p per 100g of chocolate, though is a little less handy if you’re trying to replace your post-lunch chocolate bar at work.

Ben Harrow, who also created the Freddo Index for Vouchercloud, commented:

"Having already tackled the travesty of Freddo prices, it’s about time somebody shared some positive news about chocolate pricing. Knowing that you can get an Easter egg instead of your chocolate bar and get better value for money for about the same price is a dream, despite it perhaps taking the edge off some of the magic.

"It’s also worth highlighting that buying more of the smaller eggs means you can get a greater variety of chocolate, too. If you’re someone that can’t pick between your Creme Eggs and Mini Eggs around Easter, it’s nice to know that buying a variety won’t increase the cost!"

Even multipack bars and chocolate pouches available at the supermarkets can’t compare with £1 eggs when it comes to value for money. Four Wispa bars - in a multipack costing £1 and weighing in at 122g - hits 82p per 100g, with a typical chocolate pouch (like Cadbury’s Caramel Nibbles) weighing in about the same.

Tesco Buy Two, Get Two Free Deal correct as of 22nd February 2018 - other prices and deals correct as of 20th March 2018.