John Lewis Black Friday deals 2021: when it starts and our predictions

Heart of the British high street John Lewis is a mainstay of beautiful design, and now it’s better value than ever! In the John Lewis Black Friday deals 2021, you’ll enjoy even more of the John Lewis you love, including high-quality home accessories, gifts and fashion for the family. Expect discounted electronics and homeware from brands like Sony, Apple and Le Creuset, plus gift inspiration to get your Christmas wheels in gear.

Does John Lewis do Black Friday?

John Lewis takes part in the Black Friday extravaganza every year. Due to COVID-19 restrictions, in 2020 Black Friday took place almost entirely online, where John Lewis kept us well occupied with fantastic deals on home entertainment, beauty and more. This year we’re anticipating an unrivalled Black Friday sale leading up to the John Lewis Cyber Monday deals, which should allow ample time to get a headstart on your Christmas shopping.

How long is the John Lewis Black Friday sale?

Last year, the John Lewis Black Friday offers dropped on 20 November, a full week before Black Friday, and concluded on 2 December. That’s a full twelve days of John Lewis Black Friday discounts! This year, the Black Friday 2021 date is 26 November and Cyber Monday is 29 December, so our crystal ball tells us the early Black Friday sales will start on 19 November.

Bestsellers: John Lewis’ Black Friday deals 2020

Our favourites from 2020 include some cracking John Lewis Black Friday TV deals and big discounts on home appliances and electricals. We also enjoyed 20% off top beauty brands like Bobbi Brown and Hugo Boss. Here are some highlights of the John Lewis Black Friday deals 2020, so you can get a feel for what to expect from the department store in 2021.

  • £20 off the Apple Airpods Pro
  • up to £150 off Bosch washing machines
  • 20% off Le Creuset
  • 20% off LEGO
  • £300 off the Sony 55A8 OLED TV
  • 15% off Hotel Chocolat

Our predictions for John Lewis Black Friday 2021

We’re predicting 12 days of Black Friday offers starting on 19 November 2021 and ending on 1 December 2021 to make room for the Christmas sale. Keep an eye on our John Lewis voucher codes for early Black Friday deals!

John Lewis Black Friday laptop deals

Laptop & home appliances deals

Electricals are where the money’s at: think big-ticket items like washing machines, TVs and Airpods. Last year, we were treated to John Lewis Black Friday laptop deals like 15% off Dell laptops or £149 off the Garmin fēnix 6 Pro. Remember to check the price match guarantee - if you spot something cheaper in another retailer’s Black Friday sale, John Lewis will match it. This could save you a small fortune on high-value items!

John Lewis Black Friday TV deals

Smart TV deals

The colder months always deliver some great telly, and Black Friday is the perfect time to nab a new smart TV ready for the John Lewis Christmas advert! John Lewis is known for cutting the range of Samsung, LG, Panasonic and Sony TVs anywhere between £50 and £1,000. We think 2021 will be no different, so keep your eyes peeled when the John Lewis Black Friday TV offers drop.


John Lewis Black Friday fashion deals

Fashion & accessories deals

Black Friday delivers some serious price drops on clothing and accessories. John Lewis tends to offer between 10% to 30% off individual brands or product categories instead of blanket discount codes. Last year, the Boden collection was discounted by 30%, and we saved 20% on Levi’s and 20% on cosy jumpers and cardigans. We’re counting on more of these deals from John Lewis in 2021!

John Lewis Black Friday perfume deals

Beauty & fragrance deals

Christmas is on the horizon, so you can expect some more great savings on classic gifts like perfume and aftershave. In 2020, John Lewis dropped the price of high-end products like TOM FORD’s Black Orchid and Lancôme’s La Vie est Belle by between 15% and 20%. Whether you’re treating yourself or looking for a gift, the Black Friday deals at John Lewis are a great place to start!


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