Online versus in-store. Which Christmas discounts take the crown?
Money Saving

Online versus in-store. Which Christmas discounts take the crown?

11 December 2018

It’s a perpetual argument in many households. Where do you go for the best deals - online, or direct to the store?

The Boxing Day sales, a staple of the British shopping market, have been harried by claims that discounts aren’t as good as they used to be. Further, despite Black Friday being one of the biggest shopping days of the year, it’s subject to the same claims - shoppers have some clear suspicions.

There’s a clear age split. Older shoppers tend to favour making purchases in-store, and younger shoppers prefer shopping online.

Our own Black Friday research from 2017 found that businesses were putting deals live far earlier than in previous years - often from midnight. Pre-6am traffic was up by 40% Black Friday 2016, and 85% more shoppers tried to catch the deals as they went live on Thursday night.


Imagine trying to do that from a tent.

According to MoneySavingExpert, one of the key differences (beyond discounts) comes down to consumer rights. Oddly, customers actually have more rights when shopping online due to Consumer Contracts Regulations. With in-store purchases, there is often no right to return an item unless it is faulty. Online, however, there is a 14 day cooling off period (although you may well have to pay for returns).

So can you find the best deals in store, or does online take the crown? The real answer is neither. The savviest shoppers will trawl the internet, newspapers and newsletters for the best possible deals, finding which ones stack with others, and which can be saved for bigger purchases. Whether those deals are used in-store or online is up to them.

At the end of the day, the name of the game is to Live More and Spend Less. Whether you’re shopping in store, or online, vouchercloud is the best place to go for deals, discounts, competitions and offers. Take a look at our exclusive deals and save money this Christmas!

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